A blog is a layman-friendly variation of a website, and having a blog is one of the many ways to state your presence in the virtual world. While there are many hassle-free blog services out there that will take care of everything except automatically blog for you – like <a href="http://www.makeuseof.com/tags/blogger">Blogger and <a href="http://www.makeuseof.com/tags/wordpress">WordPress, nothing can beat a self-hosted blog in the terms of customization and self pride.
The problem is, the process of building your own self-hosted blog is (almost always) not free and is considered complicated.
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